HORSEFACE TATTOO
GRAPHIC DESIGNER & SOCIAL MEDIA MANAGER
SCOPE
Logo, brand, web design, client onboarding/administrative documents, signage, branded merchandise, social media management, and copywriting.
TEAM
Jaime Kaye Lockard, Owner, Tattooer, and Artist
Jaime Lockard, known as Horseface, is a tattooer and illustrator based in Portland, Oregon. For this project, we collaborated and blended our styles and creative processes to create a professional yet attention-grabbing logo and visual identity system that boosts clients' confidence. This project included logo and brand design, website, social media, digital asset suite, store-front signage, printed promotional materials, stationery, stickers, and merch!
In a heavily saturated creative market filled to the brim with artists and tattooers, Horseface's branding and visual system helped create a workflow that sets them apart from the crowd by focusing on an effortless booking process for clients and outstanding customer service. The branding and client onboarding workflow positions Horseface as an uncomplicated, competent, and clever creative professional.